Practitioners of an annual ritual to clean deceased relatives’ bones are grappling with a new challenge: tourists. Jack Nicas, our Mexico City bureau chief, visits Pomuch, a town in Eastern Mexico that celebrates Día de Muertos unlike any other place.
By Jack Nicas, Marian Carrasquero, Leila Medina, Rebecca Suner and Stephanie Swart
November 2, 2025

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