Gavin Newsom is taking the fight to Trump – but for whom is he fighting? | Arwa Mahdawi

Every time you think US politics could not possibly get any stupider, it does. Today’s instalment of “we live in hell, where politicians are passing around the last remaining brain cell” comes via New York and the latest shenanigans of the city’s mayor, Eric Adams. Desperate to distract voters from a steady stream of scandals, the latest of which involves a former aide giving a reporter a crisp packet filled with cash after an Adams mayoral campaign event, he is trying hard to flex his social media muscles.

This weekend, Adams joined Andrew Cuomo, the former governor who is running as an independent in November’s election, and others in mocking Zohran Mamdani, the charismatic Democratic candidate and frontrunner, for his weightlifting efforts at a community event. Adams posted a side-by-side video on X of himself and Mamdani bench-pressing with the caption: “67 vs. 33 … The weight of the job is too heavy for ‘Mamscrawny.’ The only thing he can lift is your taxes.” This post was quickly deleted and replaced with one that got Adams’s age right: he is 64.

Inventing childish nicknames for your rivals? Classic Donald Trump. Getting basic facts embarrassingly wrong? Super Trumpy. Obsessing over your manliness, rather than focusing on issues voters care about? Trumpy to the max.

Adams isn’t the only politician emulating the president’s idiosyncratic communication style. Across the globe, we are witnessing the seemingly unstoppable rise of the trollitician. From the Australian senator Ralph Babet tweeting tirades about “woke ass clowns” to the US vice-president, JD Vance, insulting the IQs of his detractors, an increasing number of politicos seem to be operating like attention-seeking edgelords rather than dignified statespeople. If it worked for Trump, their reasoning seems to go, they too may have a shot at shitposting their way to the top.

Playing Trump’s social media game rather better than anyone else at the moment is Gavin Newsom. In recent weeks, the governor of California, clearly readying himself for a 2028 presidential run, has been giving his caps lock key quite the pounding to troll Trump by adopting his social media vernacular. “TRUMP JUST FLED THE PODIUM WITH PUTIN … THE MAN LOOKED LIKE HE’D JUST EATEN 3 BUCKETS OF KFC WITH VLAD,” reads one mocking tweet from the governor’s press office this month.

Newsom has also opened an online “Patriot shop”, poking fun at Trump’s tasteless merchandise. There are red-and-white baseball caps emblazoned with “NEWSOM WAS RIGHT ABOUT EVERYTHING!” and tank tops proclaiming “Trump is not hot”. There is also a Bible priced at $100 (£74). It’s sold out, but if God is good, and supply chains oblige, it will be back in stock soon.

Some of Newsom’s posts have been very amusing; they have certainly generated a lot of publicity for him and delighted many liberals. I am no Newsom fan – he has flip-flopped opportunistically on transgender issues and taken a questionable stand on pro-Palestine campus protests – but it’s refreshing to see energy from the opposition. The Democrats are losing voters at a staggering rate and the party’s out-of-touch leaders can’t seem to pull themselves together to challenge Trump effectively. By contrast, Newsom seems ready for a fight.

This isn’t to suggest that snarky tweets are the way to defeat Maga. Newsom has said his bombastic posts are meant to shine a light on Trump’s unpresidential behaviour: “If you’ve got issues with what I’m putting out, you sure as hell should have concerns about what he’s putting out as president.” But it doesn’t matter if you shine a stadium’s worth of floodlights on a problem if people wilfully avoid looking. You can’t shame many of Trump’s supporters because they have no shame; you can’t use logic with people in a personality cult.

Crucially, however, Newsom isn’t stopping at mean tweets. He has shown that he will not just sit down and whine as the Republicans use dirty tricks such as redrawing the voting map in Texas; he will try to use the same redistricting tactics in California. Newsom has grasped what so many other Democrats are loth to admit: you can’t keep playing by the same old rules when the other side has ripped up the rulebook.

Ultimately, though, being willing to fight isn’t enough. To win, Democrats need to show normal people that they will fight for them. People don’t want silly tweets and underhand tactics; they want politicians who will lower the cost of living and direct taxes towards healthcare and infrastructure rather than bombing starving children in Gaza. Running on popular policies and seemingly authentic empathy is what has made Mamdani – who is still being shunned by Democratic leadership – such an effective candidate.

Arwa Mahdawi is a Guardian columnist