Meet the ad exec behind Jimmy Carter's winning message

Gerald Rafshoon, former President Jimmy Carter’s White House communications director, initially refused to join Carter’s 1966 campaign for Georgia governor because, he said, it wasn’t “good for business.” But when he heard a particularly cringeworthy campaign jingle on the car radio, Rafshoon said he “almost ran off the road.” Recalling the jingle in a 2023 POLITICO interview, he called it “just awful.” Soon after, he joined the campaign. READ MORE: https://www.politico.com/news/2024/10/01/rafshoon-jimmy-carter-100-00181749