Meta appoints Ultimate Fighting Championship’s Dana White to board

Meta has appointed three new members to its board of directors, including Dana White, the president and CEO of Ultimate Fighting Championship (UFC) and a familiar figure in the orbit of the incoming president, Donald Trump.

The social media company, which owns Facebook, Instagram and WhatsApp, is also adding the auto tycoon John Elkann and the tech investor Charlie Songhurst, Meta’s CEO, Mark Zuckerberg, said in a Facebook post late on Monday.

Tapping White to join the board is Zuckerberg’s latest maneuver to improve ties with Trump, who was once banned from Facebook. After Trump won re-election in November, Zuckerberg dined at the president-elect’s Mar-a-Lago club in Florida, gifting him a pair of Meta Ray-Bans smart glasses, and Meta donated $1m to Trump’s inauguration fund. Other big tech companies such as Amazon have donated similar amounts. Meta has also promoted its most prominent conservative, Joel Kaplan, to the company’s top policy job in another move meant to strengthen connections to conservatives.

The president-elect is a longtime UFC fan and frequently attends major fights. His ties with White date back to 2001, when White hosted a UFC at the Republican’s former casino-hotel in Atlantic City, New Jersey, the Trump Taj Mahal. Trump has also appeared with White at UFC matches over the years, especially in his 2024 campaign as part of efforts to appeal to younger male voters.

White, in turn, has had speaking roles at the 2016, 2020 and 2024 Republican conventions and appeared on stage at Trump’s election victory party in November, even speaking briefly to the crowd.

The pair attended a UFC pay-per-view card after the election at Madison Square Garden, where fans applauded as organizers showed video highlights of Trump’s road to reclaiming the White House.

White has built UFC “into one of the most valuable, fastest growing, and most popular sports enterprises in the world”, Zuckerberg said. “I’ve admired him as an entrepreneur and his ability to build such a beloved brand.”

Zuckerberg is also active in mixed martial arts. Zuckerberg and his fellow billionaire Elon Musk seemingly agreed to fight in a “cage match” in 2023, but it never happened.

Elkann, another person joining Meta’s board, is the CEO of Exor, a Netherlands-based investment company, and chair of its two auto companies, Stellantis and Ferrari. Zuckerberg said the executive had “deep experience running large global businesses and he brings an international perspective to our board”. Songhurst previously worked at Microsoft and began advising Meta last year on artificial intelligence.